Is it time to Rebrand Your Jewelry Business? Lessons from Matthew McConaughey

Sometimes jewelry designers just get stuck.

They define themselves by their favorite technique.

“I’m a beader.” “I’m a metal artist.” etc. etc.

Well, from a business standpoint that might be alright as long as what you are doing stays in demand and on trend.

But what if trends switch away from your favorite technique, or a new trend emerges that you could take advantage of if you jumped on it quickly?

Trends change all the time, but it can be uncomfortable to change directions from a technique you’ve gotten so good at.

But if you don’t change, your business will suffer, possibly die.

Take a page out of Matthew McConaughey’s book.

He just won an Academy Award for his role in the movie “Dallas Buyer’s Club” and you want to talk about someone rebranding themselves.

I haven’t seen the movie yet, only watched the previews, but I didn’t even recognize the guy.

As it points out in this excellent article from Forbes, McConaughey completely transformed himself as an actor to play more serious roles.

www.forbes.com/sites/avidan/2014/03/04/what-matthew-mcconaughey-can-teach-us-about-rebranding/

Here’s the point for you.

Stop defining your jewelry business based on your favorite technique.

You are talented and you can learn new techniques, or you can take your existing favorite technique and present it to prospective customers in an entirely new way.

As the article points out with the example of Old Spice. They didn’t create a different product, they just talked about it differently.

And Old Spice is boring compared to what you make!

So if you’re not having success selling your handmade jewelry, put your creative cap on and come up with some ideas for rebranding your business.

Then test those ideas!

If one doesn’t work, then throw it away and try another one until you find one that works.

The possibilities are endless so keep at it until you find a new brand that works for you.

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Leave A Reply (3 comments so far)

  1. Cyndee
    Cyndee
    3 years ago

    Thanks for the advice. Like the article.

    • Brett Attebery
      Brett Attebery
      3 years ago

      Hi Cyndee!

      It’s our pleasure. Glad you liked the article. :)

      Brett


  2. Janet
    3 years ago

    1. The link to the Forbes article does not work, but I have read about Matthew McConaughey elswhere, primarily the struggle he went through before rebranding himself and the lengths he is willing to put his body through to attain the physical representation of his role, i.e. the starvation and extreme weight loss. He is a good example for me because I have to be willing to think deeply and alter my ideas about beading.

    I could manufacture my cheap but attractive bracelets for little more than the cost of (mill end?)well leftover anyway beads, where my time is mostly is spent in picking out compatible beads, something I enjoy, anyway. However, that time could be spent making a higher-end piece of jewelry. So, I have ti be brave and create some leader pieces and be prepared to sell lesser pieces to people who were attracted by the upscale pieces.

    First step is to think about the techniques I need to be able to execute in order to present a professional piece(s) of jewelry. so now I must make some intermediate items to hone my skills.